The One Show Greater China Festival draws hundreds of students from all over China to take part in the annual competition. During the weeklong event, teams must create a unique advertising campaign for the company they are assigned on the first day. Each team is assigned a professional mentor - experts in their field - to help and advise them along the way.
Only a few teams are asked to present their ideas on the final day of the competition with hopes of taking home a gold pencil.
In previous years, teams from Michigan State University have impressed as the only non-Chinese participants to compete in the competition. In 2014, one of the two teams successfully brought home a silver pencil. Again, in 2015, a team was awarded a bronze pencil.
This year was different. This year, the group of students from Michigan State University were split in half to create two MSU-only teams. In the past, they have competed together with students from China.