After a long day of meetings with mentors and running through their ideas, the students visited the WPP School of Marketing and Communications in Shanghai. WPP, the largest marketing group in the world, partnered with the Shanghai Art & Design Academy to establish the school in 2011.
Harrison Dong, the dean of the school, said the goal at the school has been to offer students a real-world experience and recreate what it’s like to work at an agency in the classroom.
WPP recently sent over a dozen of their students to Michigan State University in September to participate in ‘Minds (Wide) Open’ for the second time. ‘Minds (Wide) Open’ is an event similar to the One Show, but on a smaller scale in comparison. It was started at MSU by Henry Brimmer who took inspiration from a trip to China for the One Show where he experienced what The One Club was doing to encourage and support young advertising students and their careers.
The visit to the WPP School was to celebrate the success of ‘Minds (Wide) Open’ and to check out the MSU students’ work on display throughout the complex. Some of the featured work was from students currently competing in the One Show Greater China Festival including Lauren Cutler, Paige Bruno, Madison Johnson, Eric Schwartz, Sarah Goodyear and Matt Richter. The students watched their advertisements play and admired their designs that decorated the halls. It’s amazing to know that your work is being shared globally and seen by other young aspiring advertisers.
A reception was arranged with food, drinks and a short film created by MSU alum Jenny Berggren was shown highlighting what happened during ‘Minds (Wide) Open.’ Many alumni from the Shanghai-area, two of the students’ One Show mentors, as well as several representatives of the WPP School were in attendance.
The MSU Department of Advertising + Public Relations has so much support in China. It’s incredible to hear how the program has impacted the alumni who have obtained positions abroad; the Chinese students who have participated in programs at the university; and colleagues and friends of the faculty, like Henry, who have formed such valuable relationships with people.
As the event winded down, the students returned to the hotel to carry on with their preparation for the critical next two days. By Wednesday, many teams will be cut and only 24 teams will move on to the final presentations in hopes of receiving a Pencil from The One Club.
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The students' experiences in China will be documented in both English and Chinese by two journalism students from Michigan State University traveling with the group.