The morning after the MSU teams were cut, the top teams from each of the classes gave their final presentations for the judges. The eliminated teams were allowed to attend and see what plans for the brief had made it through.
Twenty-four teams had 10 minutes to convince the judges that their approach was worthy of a pencil from The One Club. As the presentations continued one by one, the MSU students chose their favorites and placed bets on which ones would win gold.
During the lunch break, the MSU students divided into smaller groups. Some went back to the hotel to relax in between the morning and afternoon sessions of presentations. The others went for lunch at a small restaurant known for its “woodles,” which were bowls of noodles or wontons with vegetables or meat. It was a very popular dish among the students during the trip. This particular lunch was a few of the students’ second or third trip to that location!
The afternoon was much like the morning session. The remaining teams shared their ideas and passed out Snickers to the mentors and the crowd. The students were in agreement after the day was over that it would be a while before they picked up the chocolate bar again after working with the product all week.
When the last team exited the stage, the venue cleared out in preparation for the evening’s award ceremony. The event would mark the close of the 2016 One Show Greater China Festival.
The ceremony began just after 7 p.m. Celia Wen started the night by welcoming everyone and sharing the agenda. Ma Chao, chief representative of The One Club Greater China Office and executive director of the One Show Festival for Greater China, further welcomed the audience and thanked everyone for attending the 2016 One Show Awards Ceremony.
Before the distribution of awards began, teams were invited to the stage to take photos with each of their mentors. In Class B, Team Flight Club posed with Mo Said, Albert Lin and Carlos Camacho. When Class C was called, Team Pulp Non-Fiction gathered with their mentors Andy Azula and Mark Kong. When all of the teams were getting photographed with their mentors, you could see what being given the opportunity to work with them meant. They were so excited to share a creative space with them and learn about the world of advertising from professionals who have found success in it. You could feel the happiness in the room that night, even before any awards were given.
The first round of awards were for the students’ submissions that were used to qualify them for the One Show Greater China Festival. Several medals – in replace of pencils – were handed out by presenters including MSU Department of Advertising + Public Relation’s own Henry Brimmer who awarded the bronze medal winners.
When the time came to announce the winners of the bronze, silver and gold pencils, the room was abuzz with energy and anticipation.
Multiple winners in each category were awarded for their work on the Snickers and QQ brief, including two teams who received gold pencils. As each of the winning teams’ names were called the room would erupt with cheer from the section that they were sitting. A week full of sleepless nights, filming and editing videos, creating presentations and standout graphics all came together in those moments and you could sense the accomplishment that those teams felt.
Celia closed the ceremony, simultaneously acknowledging the end to another One Show competition. To commemorate the evening, many teams flooded the stage for photos with other participants, mentors and the large 3D letters that spelled “One Show.”
Thus, cheers to the 2016 One Show Greater China Festival...
About the blog
The students' experiences in China will be documented in both English and Chinese by two journalism students from Michigan State University traveling with the group.